Why Japan?

Uncover the unique benefits of doing business in Japan

Photo provided by: Japan Association for the 2025 World Exposition

EXPO 2025 Osaka, Kansai

The EXPO 2025 Osaka, Kansai will be held in Osaka, the same Kansai region as the startup-friendly Keihanna Science City, where it is known for its vibrant culture of entrepreneurship and innovation. As one of the most prestigious global events, EXPO 2025 Osaka, Kansai is expected to attract 28.2 millions of visitors from around the world, including influential investors, entrepreneurs and potential customers. The increased visibility and exposure resulting from the international event will boost the overall entrepreneurial ecosystem and create a ripple effect of opportunities for startups in the region.

Strong Consumer Base

Japan has a large and affluent consumer market. The population is technologically savvy and open to trying new products and services. The high disposable income and willingness to pay for quality products and experiences make it an attractive market for startups offering innovative solutions.

Supportive Ecosystem

Japan has a supportive ecosystem for startups, with numerous government initiatives, programs, and incentives aimed at fostering innovation and entrepreneurship. These include funding support, incubation programs, tax incentives, and simplified visa procedures for foreign entrepreneurs. Additionally, there are various startup hubs, co-working spaces, and networking events that facilitate connections and collaboration.

Partnerships and Collaborations

Japanese companies often seek partnerships with innovative startups to stay competitive and access new technologies. Many large Japanese corporations have established venture capital funds or innovation labs to invest in and collaborate with startups. These partnerships can provide startups with valuable resources, market access, distribution channels, and credibility.

Long-Term Perspective

Japan is known for its long-term approach to business relationships. Building trust and establishing long-term partnerships is highly valued in the Japanese business culture. This can benefit startups looking to establish a presence in Japan as they can find partners willing to invest in their vision and provide support over the long term.

Quality-Conscious Market

Japanese consumers have high expectations when it comes to product quality, safety, and reliability. Startups that can meet or exceed these standards have a competitive advantage in the market. Japan's reputation for quality can also benefit startups by building trust and credibility in the global market.